- Category
- Skincare
- Product
- Serum · 30 ml dropper bottle
- Market
- Europe
- Positioning
- Luxury
- First order
- 10,000+ units
- Needs
- Custom formula, packaging
- References
- 2 files attached
- Idea
- “Premium anti-aging serum for women 30–45.”
- Company
- Name · company · email · WhatsApp · country
Refen Cosmetics · Digital Transformation
From factory capability to international brand perception.
A premium digital experience designed to present Refen as a modern international cosmetics manufacturing partner — and create a stronger path from discovery to business inquiry.
Proposal · 16 chapters · Approx. 12 minutes
01
The opportunity
Your capabilities are already there. The digital experience should show them.
International B2B buyers often research a manufacturer digitally before they start a conversation.
Long before the first email, they are quietly asking the same questions. A website that answers them — clearly, visually and credibly — does part of the sales work before sales begins.
This is not about what is missing today. It is about how Refen’s real strengths are positioned for an international audience.
- Who is this company?About · Since 2011 · Guangzhou
- What can they manufacture?Product universe · five categories
- Can they develop my product?R&D · custom formula development
- Can they customize it?Formula finder · packaging & branding
- What is their R&D capability?Laboratories · experts · formula library
- What does the manufacturing process look like?The journey · the factory sequence
- Can I trust them?Certifications · quality process
- How do I start?Build your product
→ Where each question is answered on the new website.
02
What we built
We didn’t just design a website. We built a digital experience.
- StrategyPositioning Refen for international B2B buyers
- UXA structure built around buyer questions
- Visual designLuxury beauty meets precision manufacturing
- InteractionCinematic motion, 3D particles, scroll storytelling
- B2B communicationVerified capabilities, stated clearly
- Lead generationBuild Your Product and structured briefs
- Content directionCopy, imagery and language in EN / 中文
Company information page
Digital sales environment
03
Live website
Explore the website.
The website concept has already been built and is available to explore. Scroll, click and navigate inside the frame — this is the real website, running live.
refencosmetics.com
Live website concept
Open full experience
Tip: try inside the frame — the full configurator works end to end.
04
Why the website exists
This is not just a website. It is a digital sales tool.
- 01
First impression
A professional international presentation builds confidence before the first conversation.
- 02
Capability presentation
Verified manufacturing, R&D, OEM/ODM and customization capabilities — communicated clearly.
- 03
Client education
Guide the visitor through the path from concept to shelf:
IdeaR&DFormulationSamplePackagingManufacturingFinished product
- 04
Trust
Show the people, facility, technology, products and process behind the company.
- 05
Lead generation
Clear, well-placed calls to action turn interest into inquiries.
- 06
Sales enablement
A digital presentation the sales team can send to prospects — by email, WhatsApp, LinkedIn, at trade fairs and in meetings.
05
Signature feature
Build your product. Turn a simple inquiry into a structured project brief.
The visitor configures
- Product category
- Product type
- Target market
- Positioning
- Estimated order volume
- Reference / files
- Project description
Sees a product concept — then shares
- Name
- Company
- Country
- Website
Instead of
Hello, I need a cream. Price?
Refen receives
- Lead qualificationCategory, market, positioning and volume arrive with the inquiry — internally sorted, never shown to the visitor.
- CommunicationThe first reply can start from the client’s actual project, not a round of basic questions.
- Sales efficiencyEach brief arrives as a readable summary with the client’s files attached.
- Customer experienceThe visitor leaves with a concept they can download — a reason to engage before being asked for contact details.
06
Customer journey
From first visit to sales conversation.
- 01
Discover
A buyer finds Refen through search, Instagram, a trade fair or a message from the sales team.
- 02
Explore
The cinematic first screen and verified numbers establish scale within seconds.
- 03
Understand
R&D, factory, process, quality and product categories answer the buyer’s questions.
- 04
Build your product
The buyer configures a product and sees a preliminary concept.
- 05
Submit brief
Contact details are requested only after value has been given — the full brief goes to Refen.
- 06
Sales conversation
Refen’s team starts from a structured project — with context, files and priorities.
07
Social presence
From website to social presence.
Instagram is not treated as a simple social media page. It becomes a visual trust layer around the brand.
The same visual language as the website — so a buyer who discovers Refen on Instagram recognises the company immediately when they reach the website.
- Factory
- R&D
- Products
- Packaging
- People
- Manufacturing
- Behind the scenes
- New products
InstagramWebsiteCapabilitiesInquiry
refenbeautyRefen Cosmetics · Guangzhou
OEM · ODM · Private label
From concept to shelf.
Visual direction — illustrative layout using Refen’s own photography.
08
Video content
3 stories. One brand.
Three premium short-form films, shot around Refen’s real facility, people and products. Built once, used everywhere.
Video 01
Inside Refen
Factory · People · Technology · Production
Video 02
From idea to product
Concept · R&D · Formula · Sample · Packaging · Manufacturing
Video 03
The Refen difference
Capabilities · Customization · Manufacturing · Quality · International presentation
Reusable across
- Website
- Trade fairs
- Sales presentations
Frames shown are Refen’s existing photography, used here as storyboard references.
09
The complete digital ecosystem
One consistent international digital presence.
- Website
- Build your product
- Video
- SEO
- Analytics
- Content
Each element is stronger together than in isolation: the videos give Instagram substance, Instagram sends buyers to the website, the website turns them into briefs, analytics shows which products and markets create demand — and the content plan feeds it all.
10
Packages
Three ways to invest.
All pricing is based on the scope described below. Final implementation details will be confirmed with Refen before project commencement.
01
Refen Digital Foundation
One-time project
$5,000
For Refen’s core international digital presence.
- Premium international website
- UX / UI design
- Responsive desktop & mobile
- Core pages
- B2B information architecture
- CTA architecture
- Contact / inquiry system
- SEO foundation
- Analytics
- Launch
Recommended
02
Refen International Launch
One-time project
$10,000
The complete digital launch for Refen’s international market.
Everything in Digital Foundation, plus:
- Build Your Product experience
- Lead qualification structure
- International B2B positioning
- Instagram profile setup
- Instagram visual direction
- Content strategy
- 3 premium short-form videos
- Website / social visual consistency
- SEO & analytics
- Launch support
One launch that connects the website, the inquiry system, social presence and video — so every channel tells the same story from day one.
03
Refen Digital Partnership
12-month partnership
$16,000/ year
Build, launch — then manage, optimize and grow.
Everything in International Launch, plus:
- Website maintenance
- Continuous website improvements
- Instagram management
- Monthly content planning
- Social content
- Short-form video production
- Website content updates
- SEO / content optimization
- Lead-generation optimization
- Analytics
- Monthly strategy review
- Ongoing digital consulting
Content volume and production schedule are agreed according to the selected monthly scope.
12
Who we are
Alliance Plus. Global business. Chinese manufacturing.
Alliance+
Founded in 2018, Alliance Plus Trading is a Guangzhou-based China procurement and export partner serving international B2B clients across Central Asia, the Middle East and Eastern Europe.
We bridge the gap between global buyers and Chinese manufacturing — factory-direct sourcing, production management and export coordination under one trusted partnership.
- Founded
- 2018
- Headquarters
- Guangzhou
- Markets
- 20+ countries
- Offices
- Guangzhou · Almaty · Moscow · Dubai
Why this matters for Refen
We sit on the buyer’s side of the table every day — sourcing, auditing and negotiating with Chinese factories for international brands.
We know what an international buyer checks before contacting a manufacturer, which questions decide the first conversation, and what builds trust. That knowledge is built into every section of Refen’s new website.
What we do
- Sourcing & procurementSupplier discovery, factory comparison, verification, samples and negotiation.
- OEM / ODM & private labelFrom idea and specification to prototype, tooling, branding and mass production.
- Quality controlSample approval, in-line checks, material and packaging verification, pre-shipment inspection.
- Export coordinationOrder management from purchase order to FOB shipment.
Selected results
- −32%Landed cost for a DTC kitchen-appliance brand after moving direct to the factory — first batch shipped FOB within 4 weeks.
- $2.4MPrivate-label home goods rollout — 120 SKUs, on-time delivery, zero pre-shipment failures.
- 12×40HQIndustrial equipment — technical factory selection, on-site inspection and full FOB export.
Figures from Alliance Plus client case studies.
Your team on the ground
ViktorHead of Procurement
SisiSourcing Manager
MarinaQC & Shipping
Guangzhou Alliance Century Import & Export Trading Co., Ltd. · Est. 19 April 2018 · Panyu District, Guangzhou
13
Our mission
Helping Chinese factories win the world market.
China already manufactures for the world. Our goal is to make sure the world can see it — in the visual language, the clarity and the logic international buyers trust.
We work between two worlds every day: Chinese factories on one side, buyers from Europe, the Middle East and Central Asia on the other. We know how each side thinks — and where their communication gets lost.
We understand the international buyer
- 01
What they want to see
Real factories, real people, real processes. Calm, premium, honest imagery — the visual codes of the brands they already buy from.
- 02
What they need to know
Capabilities, certifications, product range and how to start — stated clearly, in their language, before they have to ask.
- 03
How they decide
Trust comes first. A buyer who trusts what they see asks better questions, moves faster and arrives ready to talk business.
- 04
What feels international
Restraint, whitespace, one consistent brand and verified numbers. Less noise — more confidence.
What earns their attention
- Real photography of the facility and team
- Clear, verified numbers
- Calm, premium design
- One obvious next step
What makes them leave
- Stock images and crowded collages
- Unverified superlatives
- Pages that are hard to navigate
- No clear way to start
Your team welcomes the guests. We help the world find the door.
We are not here to replace Refen’s people — the team that meets international clients, hosts factory visits and builds long-term relationships. That is the heart of the business, and it stays in their hands. Our role is the step before: international presentation and advertising that bring the right buyers to Refen — already informed, and ready to talk.
Refen’s team
- Welcomes and hosts international guests
- Leads factory visits
- Builds client relationships
- Negotiates and delivers projects
Alliance Plus
- International positioning
- Website, content and visual language
- International advertising setup
- Social presence and structured inquiries
Two sides of one handshake — your expertise, presented the way the world expects.
14
Why us
Why this approach.
We understand B2B.
Designed around manufacturing buyers — brand owners, distributors, private-label teams — not generic website visitors.
We understand China.
The project translates Chinese manufacturing capability into a presentation international buyers recognise and trust.
We think beyond design.
Every section is structured around trust, clarity, qualification and sales support.
We build the whole experience.
Strategy, design, technology and content — one team, one standard. The website in this proposal is already working proof.
We think like the buyer.
Every section answers a question a potential client is already asking.
We create reusable assets.
The website, videos and social content are designed to support one another — and the sales team.
15
How to start
Two ways to work together.
Option 01
One-time project
- Build
- Launch
- Initial content
- Digital foundation
$10,000
International Launch
Option 02
12-month partnership
- Build
- Launch
- Manage
- Optimize
- Grow
$16,000 / year
Digital Partnership
We recommend starting with the International Launch if Refen would first like to establish the new digital foundation. The annual partnership can then continue the development, content and optimization of the platform.
16
Ready to build the next version of Refen online?
We have already built the foundation.
The next step is to adapt the concept with Refen’s verified content, final materials and business requirements, and launch it as the company’s international digital platform.